Federal agencies face unique challenges in serving the public, challenges best met by collaboration with experts who are experienced leaders in the space. Bixal and award-winning brand strategy and digital agency Contrast & Co. have just launched an 8(a)-certified joint venture expressly designed to stand at the intersection of federal government needs and those of the communities they serve: CRUX. 

“We’re very excited to introduce CRUX,” said Carla Briceno, CEO and cofounder of Bixal. “This is a powerful partnership that combines the innovative strengths of both Bixal and Contrast & Co., designed to support federal agencies in shaping the future of government services. By leveraging human-centered design and advanced technology, we aim to support agencies to better serve the public, helping them drive greater efficiency, effectiveness, and sustainability in their operations.”

CRUX unites deep expertise in human-centered design, technology, and strategic communications to support the transformation of government service delivery. The joint venture’s mission is to enhance lives by developing intuitive, accessible solutions that prioritize user needs; deploying cutting-edge technologies for smarter, more efficient operations; and crafting communication strategies that engage diverse audiences and ensure transparency. 

"We’ve known the team at Bixal forever,” Dharma Pachner, CEO of Contrast & Co., said, "and we’ve wanted to work alongside them for just as long. Now, it’s official. CRUX is coming, and I personally couldn’t be more thrilled. Our teams bring such diverse skillsets together and we’re unified around impact.”

  CRUX’s key capabilities include:

• Human-centered design: Creating intuitive, accessible interfaces that streamline government services and improve user experience (UX).
• Advanced technology: Deploying the latest technologies to enable smarter operations and informed decision-making.
• Strategic communications: Developing communication strategies that amplify impact, engage diverse audiences, and promote transparency.

Contrast & Co. has long experience creating the smartest, most strikingly different brand experiences in the field. Its work spans multiple industries, with a focus on delivering impactful and innovative solutions that resonate with target audiences. Bixal is a mission-driven consulting company that has worked alongside governments and organizations since 2008 to help them deliver better services and experiences to the people they serve. We combine creative and technical expertise to drive equity and global social good through human-centered and digital solutions. 

CRUX builds on the strengths of both firms, with the aim of cocreating with federal agencies solutions that are innovative, transformative, and sustainable.