March of Dimes, with demonstrated commitment to the communities it serves, educates parents about critical infant health issues, funds research on the prevention of prematurity and birth defects, and advocates for the health care of babies, women, and children. The March of Dimes is a leader in the nonprofit community when it comes to developing in-language, culturally-relevant communications to further its mission. The focus of the organization’s efforts through its Hispanic outreach initiative over the years has been to provide high-quality, culturally-relevant information to Spanish-speaking women with the goal of improving outcomes and addressing disparities. March of Dimes recognizes that the Hispanic community in the U.S. is very diverse, coming from various countries of origin with different cultural predispositions and that understanding these cultural predispositions is critical to developing effective communications. As proof of this long-standing commitment, more than a decade ago, the March of Dimes created nacersano, a web and print initiative, to provide up-to-date maternal and infant health information tailored to the Spanish-speaking community. Bixal recently worked with the March of Dimes on the strategic redesign of nacersano.org. The goal of this project was to develop a culturally and linguistically relevant, interactive online presence to achieve the March of Dimes’ goals to deepen its relationship with the Spanish-speaking community, help improve pregnancy and birth outcomes, and provide support to mission affected families.
Redesign of nacersano